New visual worlds with AI & STAUDACHER

Stunning visual worlds

A high-quality presentation of outfits in the right setting is essential, especially when it comes to fashion. To this day, photo shoots on location are the standard to achieve the desired mood, lighting conditions and backgrounds for photos. STAUDACHER combines its many years of expertise in photo production with artificial intelligence to offer a time-saving and therefore cost-effective alternative for photo settings: AI-generated backgrounds that range from realistic scenarios to futuristic, abstract stagings.

The creative concept that best emphasizes the products and styles on the models is developed together with the customer. The virtual background is then generated using an AI tool. Through customized, professional prompting, the creative digital backgrounds are elaborately recreated with their own lighting conditions and moods. This creates unique worlds that take into account all customer  requirements and leave an impression.

AI meets craftmanship

The idea is then realized in the STAUDACHER studios where the outfits are photographed on models. The lighting conditions in the studio are now adjusted to the virtual backgrounds to make sure both visual worlds match. In composing, the shots produced in the studio are incorporated directly into the backgrounds. Art direction and the client work closely together and can test various settings directly in the final composition to select and optimize the best images. Alternatively, the lighting conditions of the AI-generated virtual backgrounds can be adapted to previously shot models and the existing mood. Afterwards, the perfect fashion image is created as a final product through composing and high-end retouching. Unlike on-location shoots, the background can be further optimized afterwards by refining the prompts and additional variants can be produced quickly and easily. The combination of virtual limitlessness and masterful manual work, which is bundled at STAUDACHER, leads to unique, high-quality results.

Endless possibilities

Virtual production opens up unimagined creative freedom. In the morning in the dunes by the ocean, at lunchtime on a romantic piazza in Sicily, and at night at the foot of a volcano or even on Mars: STAUDACHER makes possible what was previously almost impossible to realize in one day due to financial, time and logistical constraints. The virtual backgrounds can be used to create even more adventurous visual worlds; seemingly endless desert and volcanic landscapes or dreamy underwater scenes can be turned into photo motifs quickly and easily, and even abstract, futuristic and graphic backgrounds are possible. By combining the real and virtual worlds, completely new brand experiences and worlds can be created.

At the cutting edge

AI-generated virtual backgrounds bring exciting, unseen stories to life and showcase products effectively, more flexibly and more affordably. Customers can react creatively and quickly to trends and stand out from the competition. The practical and economic advantages over conventional photo production are obvious: planning security, no loss of time due to location changes, no risk of bad weather and cost savings of around 30-40%, as there are no costs for photo travel, location, logistics, etc. In addition, customer requests can be taken into account throughout the entire production process and afterwards, which is not always possible with an on-location shoot.

Want to find out more about the possibilities of creating a whole new brand world with the help of AI? Give us a call, we have the solution.